Awari

Awari offers a self-paced, mentor-led UX Design course in Brazil. Students work on assignments and schedule 1-1 mentor calls to ask questions and get feedback. We've helped match over 200 students with industry experts from companies like Disney, Paypal, and Work & Co.

Awari - Home

Intro

I started working on it in late 2017. We were starting from scratch, and it meant that on top of all the design requirements (such as the mentor and student onboarding flows, for example), we also had to work on a lot of additional tasks: building the course itself, recruiting mentors, helping students succeed and more.

That's the reason why one of our significant challenges was minimizing the time and effort spent designing while still delivering an extremely high-quality experience. I might write additional case studies covering specific problems we had to solve, but here I want to walk through some of the most significant user-facing designs we created and implemented.

User Research

Spending time talking to users was crucial to our design process. One perfect example of it is that building out Awari involved significant copywriting challenges: The overall messaging, setting clear expectations for both students and mentors and more. The best way to test different messages was to try them out and observe the feedback.

That's the reason why one of our significant challenges was minimizing the time and effort spent designing while still delivering an extremely high-quality experience. I might write additional case studies covering specific problems we had to solve, but here I want to walk through some of the most significant user-facing designs we created and implemented.

Checkout & Onboarding Flows

Mentors signed up and had to inform us what their availability was, how many students they could assist and more. These were all senior designers with fairly busy schedules, so the whole experience had to be efficient.

Students, on the other hand, had to pay the course fee, select their mentors, get access to the community and more. Again, trust mattered a lot here. Small things like adding testimonials to the course page had a significant effect. Below you can see the course full course checkout page (Normally split into various steps), as well as two examples of the student and mentor onboarding:

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Additional Assets

A lot more came up during the design process. I had to work on other website sections such as the careers page (Which, as long as it's linked to a good ATS, is all in all more cost-efficient than third-party SaaS solutions) and the mentor team page. When we launched a podcast, I had to pick up on my graphic design skills and build promotional banners for Facebook.

Students, on the other hand, had to pay the course fee, select their mentors, get access to the community and more. Again, trust mattered a lot here. Small things like adding testimonials to the course page had a significant effect. Below you can see the course full course checkout page (Normally split into various steps), as well as two examples of the student and mentor onboarding:

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Results

We've matched over 200 students so far. The mentor team grew from just a few people in January 2018 to over 40 now (November 2018), and it's still growing. They are some of the best designers in Brazil, and they're all passionate about helping others learn.

Awari was, and still is, an incredible learning experience. I learned a lot about solving tricky problems with limited resources, customer success, pricing, recruiting and more. It had a great positive impact on me, and it broadened my vision and skillset.